Rick Astley's Never Gonna Give You Up hits a billion views

Rick Astley's "Never Gonna Give You Up" turns 34 this week and has reached a milestone: a billion views. The song has been the subject of a bait-and-switch prank called "rick-rolling" since 2006, helping it to become an indelible part of the internet.

Rickrolling Helps Never Gonna Give You Up Surpass One Billion Views On

1 billion views!!! - Imgflip

One billion people have now been Rickrolled: Iconic video passes landmark number of views

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Rick Astley's 'Never Gonna Give You Up' hits 1B views

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Never gonna give you up has made it to 1 billion views! : r/SrGrafo

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Never Gonna Give You Up Just Hit One Billion Views And This Is Not A Rickroll

Rick Astley 'Never Gonna Give You Up' Tops 1 Billion Views