The monetization promise and pitfalls of Pokémon Go

Pokémon Go has been downloaded more than 100 million times since its July debut, making it the biggest-growing mobile game ever. Naturally, the phenomenon has drawn much commentary about what this means for marketing, but I am more interested in what it teaches us about making money.

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PDF) The Geography of Pokémon GO: Beneficial and Problematic Effects on Places and Movement

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Pokemon GO Monthly Revenue Drops to its Lowest in Five Years

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