Instant Apps are Google's latest play to woo game developers to

Google Play Instant allows game demos to be played on Android devices simply by clicking a link, rather than fully installing the game. It’s also pointing to improvements in its game ad ecosystem and a new way to set up multiplayer game servers.

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6 tips to launch your app or game in the USA, by Cheryl Lindo Jones, Google Play Apps & Games

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Mastering App Store Optimization on Google Play: A Comprehensive Guide

Succeeding in 4x strategy games. Discover how to find success with 4x…, by Howard Chen, Google Play Apps & Games