Streaming claims largest piece of TV viewing pie in July

One Clear Casualty of the Streaming Wars: Profit, by Doug Shapiro

U.S. Streaming Tops Cable TV Viewing for First Time, Nielsen Says

Streaming grabs a record 38.7% of total TV usage in July, with acquired titles outpacing new originals

Linear TV Viewing Drops Below of US TV Usage for First Time: Nielsen

More Options, More Anxiety: CTV Viewers Are Overwhelmed

How Roku is building TV made better for women and girls

Streaming claims largest piece of TV viewing pie in July

Nielsen aims to Gauge online viewing

More Options, More Anxiety: CTV Viewers Are Overwhelmed