What is kawaii – and why did the world fall for the 'cult of cute'?
Por um escritor misterioso
Last updated 13 março 2025

From Hello Kitty and ‘Lolita’ fashion to Pokemon Go, millions of adults are seeking an endless childhood.
What is the reason behind the cuteness culture in Asia (e.g. aegyo or kawaii)? - Quora

What Is Kawaii? - Understanding Japan Cute Culture

Kawaii, Japan's Cult of Cute

How the Kawaii Aesthetic Captured the World / Pen ペン

The rise of Kawaii: why 'Cute Art' is capturing the attention of collectors and investors

The cult of cute that Londoners can't resist joining, London Evening Standard

F Yeah, Japanese Fashion!: About Cult Party Kei - What is it?

Kawaii Pop, the Cult of Cute, Contemporary Art

What is Kawaii?

PDF) Japanese Animal Tourism and the Kawaii (Cute) Aesthetic

Manami Okazaki: Inside New Book 'Kawaii!: The Culture of Cute' (+ Photos) - WSJ

The paper - Passion Kawaii: we tell you all about this trendy pop culture! - Hopono

Kawaii as Revolution? What's Behind of The Japanese Phenomenon

When Kawaii (Cute) Becomes Kowai (Scary) : Cuteness Overload in Japan - GaijinPot InJapan

How Hello Kitty Harnessed The Power Of Cute To Build A Multi-billion Dollar Brand