Analysing Your Content and What Metrics to Care About - TJ Creative

Whether you're writing lots of great content or you're thinking about investing in new content, here's how to analyse your content's performance.

Bow Down to Data: How We Use Metrics to Dictate Creative (+ Creative Analysis Templates) - Tuff

Prove Your Worth: 8 Creative Team Metrics You Need to Track

The CMO Guide: Improving Media Efficiency Through Creative Attention - Realeyes

Applications of artificial intelligence in dementia research, Cambridge Prisms: Precision Medicine

Pandemic preparedness and COVID-19: an exploratory analysis of infection and fatality rates, and contextual factors associated with preparedness in 177 countries, from Jan 1, 2020, to Sept 30, 2021 - The Lancet

The CMO Guide: Improving Media Efficiency Through Creative Attention - Realeyes

Telling the creative story with data (plus metrics to get you started!)

Frontiers Challenging social media threats using collective well-being-aware recommendation algorithms and an educational virtual companion

Assessing COVID-19 pandemic policies and behaviours and their economic and educational trade-offs across US states from Jan 1, 2020, to July 31, 2022: an observational analysis - The Lancet

ChatGPT and the rise of semi-humans Humanities and Social Sciences Communications

A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics