Roblox Metaverse Playing Games with Consumers - Truth in Advertising

TINA.org files complaint with the FTC concerning deceptive advertising on Roblox.

Consumer advocacy groups want Walmart's Roblox game audited for 'stealth marketing' to kids

Roblox Criticized by Children's Advertising Watchdog - WSJ

Gamefam In-Game Activations for Brands in Metaverse

Early Metaverse Marketing in Roblox

Roblox Earnings: Takeaways - by Yonatan Raz-Fridman

Nike Brings Virtual Nikeland/Roblox Experience to NYC Store – WWD

The Metaverse, beyond fantasy

Roblox Opens for Ad Business — Will Other Metaverse Platforms Follow?, by Richard Yao, IPG Media Lab

The Metaverse Is Breaking Loose – Here's What It Means For Advertisers

Roblox is ready to grow up - The Verge

5 Successful Brand Experiences in The Metaverse - YPulse

Metaverse: brands fit into this new ecosystem? - The Choice by ESCP

Undisclosed Ads, Lack of Digital Asset Protections Plague Roblox, Per Watchdog - The Fashion Law