Kawaii Pop, the Cult of Cute, Contemporary Art

Japan's kawaii culture entered into the global art world lexicon in the early 2000s, but it is an aesthetic that has evolved over decades from its roots as a subculture aesthetic to a global phenomenon. The importance of kawaii is evidenced through the works of pioneering artists such as Yoshitomo Nara and Takashi Murakami, who create nostalgic reimaginings of childhood fantasy or pop-infused satires of today’s hyper-consumer realm.

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Kawaii Pop, the Cult of Cute, Contemporary Art

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Kawaii Pop, the Cult of Cute, Contemporary Art

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