TikTok Tests In-App Shopping to Challenge Facebook - Bloomberg

ByteDance Ltd.’s TikTok is working with brands including streetwear label Hype to test in-app sales in Europe, a move that will intensify its competition with Facebook Inc. and further blur the line between social media and online shopping.

TikTok Tests In-App Shopping to Challenge Facebook - Bloomberg

TikTok commences testing in-app commerce in challenge against Facebook « Ecommerce news, conferences, platform reviews and free RFP

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